{"name":"squishy toys","slug":"squishy-toys","methodology":"https:\/\/whyisthistrending.com\/methodology","license_note":"WITT-derived Attention Index. Google Trends buckets remain approximate and are not search volume.","episodes":[{"geo":"GB","ignited_at":"2026-07-21T00:10:05+00:00","peaked_at":"2026-07-21T02:40:02+00:00","ended_at":"2026-07-21T11:30:04+00:00","peak_index":64,"readings":[{"seen_at":"2026-07-21T00:10:00+00:00","traffic_bucket":"200+","attention_index":47.61,"components":{"traffic":37.61,"coverage":6,"velocity":4,"cross_geo":0,"growth_ratio":null,"coverage_count":3,"traffic_bucket":200,"previous_bucket":null,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T00:20:00+00:00","traffic_bucket":"200+","attention_index":46.61,"components":{"traffic":37.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":200,"previous_bucket":200,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T00:30:00+00:00","traffic_bucket":"500+","attention_index":60.39,"components":{"traffic":42.39,"coverage":6,"velocity":12,"cross_geo":0,"growth_ratio":2.5,"coverage_count":3,"traffic_bucket":500,"previous_bucket":200,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T00:40:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T00:50:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T01:00:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T01:10:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T01:20:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T01:30:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T01:40:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T01:50:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T02:00:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T02:10:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T02:20:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T02:30:00+00:00","traffic_bucket":"500+","attention_index":51.39,"components":{"traffic":42.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":500,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T02:40:00+00:00","traffic_bucket":"1000+","attention_index":64,"components":{"traffic":46,"coverage":6,"velocity":12,"cross_geo":0,"growth_ratio":2,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":500,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T02:50:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T03:00:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T03:10:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T03:20:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T03:30:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T03:40:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T03:50:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T04:00:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T04:10:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T04:20:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T04:30:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T04:40:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T04:50:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T05:00:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T05:10:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-07-21T05:20:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}}]}]}