{"name":"zach merrett","slug":"zach-merrett","methodology":"https:\/\/whyisthistrending.com\/methodology","license_note":"WITT-derived Attention Index. Google Trends buckets remain approximate and are not search volume.","episodes":[{"geo":"AU","ignited_at":"2026-10-05T05:50:05+00:00","peaked_at":"2026-10-05T09:00:05+00:00","ended_at":null,"peak_index":72,"readings":[{"seen_at":"2026-10-05T05:50:00+00:00","traffic_bucket":"2000+","attention_index":59.61,"components":{"traffic":49.61,"coverage":6,"velocity":4,"cross_geo":0,"growth_ratio":null,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":null,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T05:54:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T06:00:00+00:00","traffic_bucket":"1000+","attention_index":53.5,"components":{"traffic":46,"coverage":6,"velocity":1.5,"cross_geo":0,"growth_ratio":0.5,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T06:10:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T06:14:00+00:00","traffic_bucket":"1000+","attention_index":55,"components":{"traffic":46,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":1000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T06:20:00+00:00","traffic_bucket":"2000+","attention_index":67.61,"components":{"traffic":49.61,"coverage":6,"velocity":12,"cross_geo":0,"growth_ratio":2,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":1000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T06:30:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T06:34:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T06:40:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T06:50:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T06:54:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T07:00:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T07:10:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T07:14:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T07:20:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T07:30:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T07:34:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T07:40:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T07:50:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T07:54:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T08:00:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T08:10:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T08:14:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T08:20:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T08:30:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T08:34:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T08:40:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T08:50:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T08:54:00+00:00","traffic_bucket":"2000+","attention_index":58.61,"components":{"traffic":49.61,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":2000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T09:00:00+00:00","traffic_bucket":"5000+","attention_index":72.39,"components":{"traffic":54.39,"coverage":6,"velocity":12,"cross_geo":0,"growth_ratio":2.5,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":2000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T09:10:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T09:14:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T09:20:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T09:30:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T09:34:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T09:40:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T09:50:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T09:54:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T10:00:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T10:10:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T10:14:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T10:20:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T10:30:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T10:34:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T10:40:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T10:50:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T10:54:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T11:00:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T11:10:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T11:14:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T11:20:00+00:00","traffic_bucket":"5000+","attention_index":57.39,"components":{"traffic":54.39,"coverage":0,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":0,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T11:30:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T11:34:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T11:40:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T11:50:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T11:54:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T12:00:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T12:10:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T12:14:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T12:20:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T12:30:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T12:34:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T12:40:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T12:50:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T12:54:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T13:00:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}},{"seen_at":"2026-10-05T13:10:00+00:00","traffic_bucket":"5000+","attention_index":63.39,"components":{"traffic":54.39,"coverage":6,"velocity":3,"cross_geo":0,"growth_ratio":1,"coverage_count":3,"traffic_bucket":5000,"previous_bucket":5000,"present_in_comparison_geo":false}}]}]}